Introduction

Every great transformation begins with a belief; the belief that Iran deserves to shine in the global market. Phoenix was born from this belief — from the heart of the fertile lands of Gilan, among hardworking people and a culture rich in flavor and aroma. With a forward-looking vision and reliance on domestic expertise, we decided to produce products that would be recognized not only in Iran but anywhere in the world as "Iranian quality." From the first day, our goal was not just production, but creating a new experience of taste, health, and trust; an experience told by every sip and every bite of Phoenix products.

Introduction
Mission
Mission and Vision

Phoenix's mission is to create products that combine scientific innovation, exceptional quality, and Iranian authenticity. We are committed to producing healthy, competitive food materials that comply with global standards to meet the needs of customers worldwide. Our vision is to become one of the prominent brands in the region in the field of food production and export; a brand that excels not only in taste and quality but also in trust, ethics, and sustainability.

Phoenix wants to show that "Made in Iran" can be synonymous with global standards.

Introduction

At Phoenix, every decision is made based on values rooted in our brand philosophy: Unconditional Quality: We recognize quality not as a goal, but as an organizational culture. Continuous Innovation: From research and development to product design, innovation is our driving force. Respect for People and Nature: We consider social and environmental responsibility an integral part of success. Commitment to Professional Ethics: Honesty, transparency, and commitment are the foundation of our interaction with customers and business partners. Smart Iranian Identity: We are proud of our Iranian roots and strive to present it in a global language.

Introduction
Mission
Mission and Vision

Phoenix Food Industries Group, using world-class technology and experienced specialists, produces a diverse range of food products. Our products include: Instant coffee and specialty ice coffee with unique flavor combinations and modern packaging Iranian tea and natural herbal drinks sourced from the best farms in northern Iran Dried fruits and natural fruit powders, resulting from advanced processing of domestic agricultural products Powders and dried vegetables for household and industrial use All production stages are carried out in a fully controlled environment and in compliance with international standards. We are proud to have obtained prestigious global certifications including HACCP, GMP, ISO 22000, ISO 10004, and ISO 9001, which testify to our quality and superior management system. Alongside production, Phoenix's R&D unit continuously studies and creates new formulations to offer innovative products.

Introduction

Phoenix is not just a production company; we are part of the country's agricultural and industrial transformation chain. By establishing conversion industry units in Gilan province, we have not only contributed to national production growth but also provided the basis for sustainable employment and the return of prosperity to rural areas. We believe that sustainable development is achieved when economic growth, environmental conservation, and community welfare progress together. From selecting healthy raw materials to designing eco-friendly packaging, Phoenix is moving towards a greener future. Our commitment to quality transcends borders — because customer health and satisfaction are our primary capital.

Introduction
Mission
Mission and Vision

We have come to narrate a new face of Iran's food industry; a face based on knowledge, authenticity, and national pride. In every cup of tea and coffee, in every package of dried fruits and natural powder, lies a sign of our efforts to create a brighter future. Phoenix, symbol of the rebirth of Iranian quality — and a bridge between Iran's green lands and global markets.